5 Reasons Why it Might be Time to Rebrand

Your branding is more than just a headshot and a logo.  A good brand helps to communicate what sets you apart from your competitors.  It establishes trust and how you want to be perceived by your audience.  

As your business grows and evolves, so too does your brand, however, rebranding is usually pushed to the back burner when growth happens.  With a new year, now might be the time to refresh your brand and ensure it reflects you, your business, and the growth you’ve achieved.  This can be as simple as changing fonts, headshots, and colors, or as big as renaming your business.  

If you are unsure if it’s the right time for you to rebrand, we wanted to share 5 reasons why this new year might be the best time.

Your Brand Doesn’t Stand Out

Good branding should be able to communicate your purpose and make you distinguishable amongst your competitors. It only takes roughly 90 seconds for your audience to make their decision about your brand.  If you aren’t showcasing your authenticity through your brand, you may be overlooked.

Your Message Isn’t Clear

If your messaging across all platforms is not consistent, it may confuse your audience.  It takes up to 7 interactions for someone to remember your brand, so consistency is key.  If you’re unclear or not reflecting the audience you’re hoping to reach you may lose potential clients.

Your Brand Isn’t Cohesive

To ensure your brand is memorable it should be cohesive at all touch points.  This means if someone visits your website, is on your email list, is a social media follower, etc. they should receive the same experience across the board from your brand identity and message.

Your Branding is Outdated

It’s important for brands to keep up with current marketing trends.  If your brand has been the same for more than 5-10 years, it may be time for a refresh.  This can be as subtle as updating the colors in your logo to help increase brand recognition.

Your Brand No Longer Reflects Your Marketing Strategy

As your brand evolves and grows it’s only natural that your brand and marketing strategy evolve with it.  While it may be easier to update your marketing strategy and messaging, it’s important to also keep the overall branding in mind with these changes.  It only takes 7 seconds to make a first impression, ensuring that you’re showcasing a cohesive “window front” of your brand is key. 

If you need help with rebranding ideas or are in need of updated brand photos, contact us today!